Pogo’s FY sales top $100m

Industry

Pogo’s FY sales top $100m

Pogo’s FY sales top $100m

Electronic Arts has revealed that casual gaming subsidiary Pogo enjoyed over $100 million in revenues in the 12 months to March 31st, 2008.

That represents year-on-year growth of 41 per cent, said the publisher.

The numbers were revealed as part of EA’s full year fiscal announcement, in which the company reported record revenues of over $3 billion – but widened losses of $454 million.

In an earnings call after the announcement, EA CEO John Riccitiello told investors that online casual games were propping up a ‘soft’ PC games market.

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Justin Reynolds

May 14th 2008 | 16:24

There's no denying this is impressive stuff. But why not profit/loss? EA itself just smashed its full year revenue record – but actually posted a loss overall.

William D. Volk

May 14th 2008 | 21:55

Impressive numbers from impressive titles.

The question is, can an organization like EA be efficient enough to make a profit in casual gaming?

Tony Roper

May 15th 2008 | 07:53

EA did more than a small amount of company acquisitions this year which no doubt reflected in the balance sheet.

Absorbing them all in a borg-like manner could well cut down their efficiency too - but they seem very well placed to march onwards.

I'd love to see some stats from the POGO figures - customer age demographic, repeat users, total time spent online, maximum time spent online and what periods of the day were the busiest

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