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Riccitiello: Casual saving ‘dismal’ PC market
May 14th 2008 at 11:20 by Tim Ingham

Electronic Arts CEO John Riccitiello has condemned the 'soft' state of PC gaming – but praised the casual sector for keeping the format viable.
Riccitiello said that data suggesting that the boxed PC market is slowing didn’t take into account the success of microtransaction and subscription models.
However, he added that without World Of Warcraft and The Sims, the boxed PC market would be “pretty dismal”.
Speaking to investors after the company posted record revenues – but a $454 million loss – for the fiscal year, Riccitiello said:
“I will tell you that I certainly recognise the box side of PC as soft and has been soft for some time. Frankly were it not for The Sims and the World of Warcraft PC box sales, it would be a pretty dismal sector.
“I would point out, however, that the fastest growing part of this industry is in subscription and microtransaction and in casual games, many of which are pretty much centered on the PC.
“So one of the things that we try to look at at EA is the total business that’s represented on PC game software and we are seeing a growth business there. And in fact, it’s been growing for several years. It’s just been categorized I think wrongly by looking simply at the box side of the equation.”
Casualbutnotlaidback
May 14th 2008 | 15:57
IT might be obvious to most of us, but it's nice to have someone of Mr Riccitiello's stature recognise it.
Tony Ronson
May 14th 2008 | 15:58
Now all he has to do is to work out how to 'monetise' casual games - just like the MTV man said!
F2P
May 19th 2008 | 15:46
The thing is...EA didn't have to be in this position. If only they'd been quicker to acknowledge this trend, they'd have more PC revenue than just The Sims. But, they made a conscious decision to focus their next-gen efforts on the consoles and ignore the virtual item model of Asia...dominant in Korea since around 2002. This was pretty stupid and now they're reaping that whirlwind.
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