Animation licensing deal for I-play

I-play's big roster of titles will be turned into cartoons by independent animation network Aniboom, starting with a project based on the game Turbo Pizza, called Turbo Subs.

The two will 'collaborate closely'– I-play will provide Aniboom with assets from the game, including characters, game story and artwork, which Aniboom will then turn that into content for mobile, online and television platforms. Aniboom's network of animation talent will then be called on to produce the episodes.

The two have already called in a head writer for the Turbo Subs series - former Friends, What’s New, Scooby Doo? and Johnny Test writer Chris Brown.

“Character development and great stories are an important part of our approach to game development, so we knew how important it was to find a great partner to translate them into an animated series,” said Don Ryan, senior vice president of publishing for Oberon Media.

“Aniboom’s community of independent creators allows us to connect with the best animators and writers across the globe, and to get our content out to existing and new fans wherever they want to enjoy it through Aniboom’s array of cross-platform partnerships.”

Uri Shinar, founder and president of Aniboom added: “Turbo Subs is going to bring fan favorite characters to life for the gamers who already know them and for new viewers everywhere, extending the reach of the franchise and offering audiences fantastic new ‘Turbo’ experiences.”