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Peter Moore: ‘Casual' is wrong term for these games
May 1st 2008 at 10:07 by Tim Ingham
President of EA Sports Peter Moore has called into question the longevity of the term ‘casual games’ – despite Electronic Arts owning its very own Casual division.
Moore, who previously headed up Xbox 360’s marketing at Microsoft, called the term “a hodgepodge” and said that as the busness starts to grow… [that] will be the right descriptor”.
Moore told GameDaily: “You know, within casual is such a hodgepodge that's still coming together with mobile, and Pogo, and 'What is casual?' And I'm not even sure we like the word casual. I don't think [Kathy Vrabeck] does either.
“'Okay, we couldn't call it anything else, so we'll call it casual.' But I don't think, as that business starts to grow for us, it's the right descriptor.”
Rob Grey
May 1st 2008 | 12:15
'Casual' as a word is fine - it's knowing what it means is the important thing.
Casualbutnotlaidback
May 1st 2008 | 12:19
Stick to what you know Peter! I think casual says it all - but I suppose we could do with a few more so-called 'descriptors'!
'Distracting games' is too derogatory. How about 'chilled out games'? 'Easy-going'? 'Blase'? 'Nonchalent'?
On second thoughts, let's stick to 'casual'!!
editor
May 2nd 2008 | 14:16
EA is keen to redefine Casual Gaming to suit their needs - looking more and more like budget in their eyes. A need to find titles and customers in a shrinking market making Peter panic.
BushDoctor
May 3rd 2008 | 18:28
yeah, i think POGO is a better name for them...or....EA_sy Games...Anybody ? WE MUST TO DOMINATE THEM ALL :) The best waz is renaming the genre, isnt it ? :D
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