PopCap starts breast cancer fundraiser

The company hopes to raise $100,000 for the charity Susan G. Komen for the Cure.

"For this year's Mother's Day promotion, we wanted to make a significant contribution to a cause that relates directly to mothers, and this seemed like an ideal way to do that," said Ben Rotholtz, vice president of marketing for PopCap.

"Susan G. Komen for the Cure is dedicated to finding a cure for breast cancer, which obviously affects many mothers and their families."

The firm added that it was further inspired by PopCap's early production methodology where he company founders would ask their mothers to play through their games to check they were accessible. Today, the company's Beta Test Group comprises of over two-thirds of mothers and grandmothers.

"We would set our moms down in front of PCs with early-stage versions of games such as Bejeweled, and just leave them there for awhile," commented Jason Kapalka, one of PopCap's co-founders and the company's chief creative officer.

"If they were still playing when we returned, we knew we were headed in the right direction with a game that could appeal to a very wide audience."