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In a Casual Games Forum panel looking over the current health of the sector chaired by CasualGaming.biz editor Ben Parfit, a panel of industry experts have been talking over the relative merits of microtransactions, predicting that paying upfront for games will last just another half-decade.

Games industry consultant Nicholas Lovell has warned that developers of casual games must integrate their titles with the social networking giants, or risk financial failure. Gamesbrief's vocal consultant made his observation in his session at today's Casual Games Forum, held in central London.

Speaking at his session at today's Casual Games Forum, Finblade's chairman John Chasey has suggested that the focus of many mobile developers on the iPhone is misguided. To flourish and grow, he believes more studios need to look at taking their product to additional mobile platforms.

Speaking at the keynote session opening today's Casual Games Forum Harvey Elliott, VP and GM of EA Casual, has revealed that while Electronic Arts recognises the threat devalued pricing in the casual sector poses, he is confident that the industry will not be undermined by revenue models such as the iPhone's.

In preparation for tomorrow's Casual Games Forum in London, at which Harvey Elliott is delivering the keynote speech, we caught up with the vice president and GM of EA Casual to talk about the sector's future, and his plans for the event.

It's not too late to attend the Casual Games Forum – a special one day event starting tomorrow at London's Cumberland Hotel next to the iconic locale of Marble Arch. Complete with a packed program boasting high-profile speakers, the conference should be an essential diary date for all those in the blooming casual sector.

With the Casual Games Forum's Thursday 29th October opening just one week away, Casual the key sessions taking place at the central London event. Harvey Elliott, VP and GM of EA Casual is to makes the conference's keynote presentation. Elliott, who also heads up EA's Bright Light studio, will host a session titled “There is No Such Thing as a Casual Game or a Casual Gamer".

As the Casual Games Forum's opening on 29th October draws close, the organisers have detailed the key sessions taking place at the central London event.

Harvey Elliott, VP and general manager of EA Casual, has been revealed as the keynote speaker for the forthcoming Casual Games Forum. Elliott, who also heads up EA's Bright Light studio, will deliver a talk entitled “There is No Such Thing as a Casual Game or a Casual Gamer".

The Casual Games Forum is returning to London, and is designed to bring together the opinion formers and pioneers of the casual games sector. Aiming to provide analysis of current trends and future industry forecasts, the conference will also star a number of high-profile developers sharing their commercial and technical experience.

Speaking at today's Casual Games Forum, Playfish CEO Kristian Segestrale said that social gaming has the potential to revolutionise the casual games industry - but only if developers act responsibly.

CGF: Speaking in a session at the Casual Games Forum this afternoon, in-game ad company GameJacket's Simon Jones has revealed figures suggesting the casual games market outshines the traditional console market: with almost twice as many active players.

UK iPhone developers speaking at today's Casual Games Forum in London took the chance to praise Apple's work as a newly-established format holder, saying the firm often beats established console vendors in its dealings with studios.

CGF: In his opening keynote of today's Casual Games Forum, Boonty and cafe.com CEO Mathieu Nouzareth predicted that Flash will soon become the main platform for the delivery of online casual games.

In just a week's time, London will play host to the inaugural Casual Games Forum - a one-day event dedicated to the business of casual games. Here, we provide a complete guide to the event, including details on each session, speakers and how to take part.

Mathieu Nouzareth, CEO, cafe.com and Boonty, has signed up to keynote next week’s Casual Games Forum.

London will play host to one of the first public gatherings of iPhone games developers later this month, during the Casual Games Forum held on October 30th as part of 2008’s London Games Festival – and in anticipation of the event we caught up with the panellists for a few words of insight.

Key execs from the cutting edge of casual games development have been signed up to speak at this month's Casual Games Forum in London.

Over the last few years casual games have become an accepted part of the games industry as a whole. This has been reflected by the interest in casual gaming at our Develop Conference in Brighton and that’s certainly one of the things that has prompted us to launch this new one-day event.

The UK is to host a new, high-profile event dedicated to the business of casual games in October.