Analyst: Google's games ads 'timely shot in the arm'
Industry nose-tappers are already warmly welcoming Google's AdSense for games strategy with one UK analyst call the move "a timely shot in the arm for the finances of the casual/free games sector".
Double Fusion expands into casual
Double Fusion has grown its presence in the casual games space with the formal establishment of group dedicated to teen, young male and female audiences.
Google ready to offer in-game ads for web games?
Google's is finally going to commit to in-game advertising, with a target that will include online web-based PC games, according to a report on VentureBeat.
GameJacket: We've revolutionised casual games
New firm GameJacket has told CasualGaming.biz that its ad service for developers and publishers is changing the way casual games are being brought to market.
CASUAL CONNECT: Spill signs Double Fusion for casual game portal ads
American web firm Spill has signed up Double Fusion to provide in-game advertising on its casual games portals GamesGames.com and GirlsGoGames.com. The deal includes pre and post roll advertising, web inventory and custom partnerships. Double Fusion says the move hugely increases the number of viewers in its advertising network.
IGA takes in-games ads to casual sector
In-game advertising specialist IGA has signed an exclusive agreement with Acclaim Games covering six MMO titles.
