Blog: Author Profile

Michael French
Executive editor - CasualGaming.biz, Editor - Develop, CasualGaming.biz
Michael took over as editor of leading games development magazine Develop in February 2006, after stints as a consumer journalist and, prior to that, deputy editor of MCV from October 2002 to June 2004.
Since joining the magazine he has overseen Develop's recent successful redesign and is now dedicated to growing the readership of the publication in both its print and online forms.
He is also the executive editor of CasualGaming.biz
Recent articles by Michael French
Time to move on...
Jul 23rd 2009 at 16:01 in Online
Unfortunately, due to its close proximity to the Develop Conference, I didn't get to make it over to Casual Connect in Seattle this year. Which is a shame; I found last year's event an invaluable way to get a better understanding of what the casual players in the games market are up to, refresh my contacts book, and visit Seattle. (Plus, Microsoft's now-defunct Gamefest was on at the same time just down the road; so, two for the price of one.)
Austin power
Oct 16th 2008 at 16:09 in Console
EA's official opening of a new casual studio today might seem like a run of the mill publisher announcement. At a time when casual customers are driving games industry growth, it's no surprise to see the publisher's Pogo.com team expand. But what is interesting about this latest news is how this move stands as another example of the 'casualisation' (for want of a better word) of the core games industry.
The C word
Sep 25th 2008 at 13:26 in Console
I’m sure that in the minds of some, the industry’s recent widening and shift towards a broader content is regarded cynically and that the label ‘casual’ is akin to a dirty word – representative of cheaper, low-end games that have been sparked by the Nintendo Wii and DS and are sure to evaporate once we enter the next hardware cycle. They're wrong, though.
Big Business needs to Face some hard facts
Aug 21st 2008 at 15:33 in Online
A hot topic which has dominated conversations amongst the casual set for some time has been games for social networks. And the rush of companies looking to own that area has been a very public affair.
iPhony
Jul 17th 2008 at 16:00 in Mobile
So beginning a column about the recent launch of the 3G iPhone and its supporting App Store requires, I guess, some kind of accusation that if you don't know what I'm talking about you're living under a rock or some other dank place. But let's skip the preamble and get to the point: although populated with great content, I've been left a bit wary by the launch of the iPhone games despite starting out, last Friday, as an eager reporter thinking it might herald the next big thing.
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