As a CasualGaming.biz reader there's every chance you're a developer, but you’re just as likely to be a publisher, portal host, marketeer, advergaming specialist or payment service provider. In fact, there's a myriad of roles in the industry you might serve.

Casual games are labelled many things, but rarely – if ever – are they accused of being extreme. Guided by the unwritten mantra of 'accessibility, universal appeal and simplicity', game designers in the casual space have little remit to toy with boundaries of convention.

Long confined with the label of 'entertainment medium', video games are being increasingly seen as a means of communication equal in significance to movies and books. Criticisms that were (and are) against them (the immaturity, the presence of violence, etc...) are similar to those when the notion of television and radio were first introduced, before they became commonplace in our society.

Arguably 3D display has been a perennial point of public discussion since the 1950s, and almost every decade has seen an optimistic renaissance in the technology quickly toppled by the same old factors; glasses, cost, and content.

With 88 per cent of gamers claiming lag is a problem when competing and 40 per cent quitting games because of this, the importance of smooth and speedy game play can not be denied.